DMT’s Strategy Results in 30+ Quarterly Appointments in the Microbiome-Based Cosmetics Market

Biomillenia specializes in microbiome-based innovation for the cosmetic and skincare industry. By leveraging advanced in vitro testing and microbial screening, they develop next-generation bioactive ingredients. Their focus on Europe and North America leads them to target R&D managers, innovation leads, and microbiome scientists working within cosmetic ingredient and biotech sectors.

Biomillenia needed to reach quite a narrow target audience of R&D decision-makers and scientific project managers in the cosmetic ingredients field, especially those working directly on microbiome and in vitro testing. Even though they provided cutting-edge solutions, they found it difficult to establish a structured system for connecting with the right professionals at scale. This lack of a consistent outreach pipeline limited their ability to showcase how their microbiome expertise could be applied to advanced cosmetic formulations.

DMT Business Development began by mapping the roles and responsibilities within cosmetic and biotech organizations that would benefit most from Biomillenia’s microbiome expertise. We zeroed in on the teams and managers who directly oversee advanced projects in ingredient formulation and lab-based testing.

With these insights, we built a carefully curated database of more than 2,000 professionals who met Biomillenia’s criteria. We filtered candidates by job title, specialized jargon, and clear evidence of hands-on experience with microbiome or in vitro studies. This approach ensured that every lead was relevant and had a genuine potential need for Biomillenia’s capabilities.

Once the database was complete, we launched a multi-channel outreach campaign using Email, LinkedIn, and Cold Calls. Our messaging was crafted to be both informative and relatable. Rather than using broad marketing language, we focused on Biomillenia’s unique value. That was scientifically backed strategies for microbiome-based skincare and cosmetic ingredients. Speaking in the prospect's language, we opened doors to genuine conversations and invitations to discuss possible collaborations.

• 2,000+ highly targeted leads in the cosmetic and biotech sectors
• 30+ appointments per quarter, connecting Biomillenia with global cosmetics leaders
• x20% increased lead-to-deal conversion rates

The strong feedback on lead suitability demonstrated that our targeting method resonated well with the right audience.

The strong feedback on lead suitability demonstrated that our targeting method resonated well with the right audience.

Through precise targeting and a clear, science-focused message, DMT Business Development helped Biomillenia stand out in a competitive, niche market. This strategy expanded their network of potential research partners. This boosted their credibility in the microbiome field, laying the groundwork for more partnerships and expansion.