Targeting the decision-makers - who holds the power?
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You could have the best messaging, presentation, and value proposition, but if it lands in the wrong inbox, it’s wasted effort. Yep, you can ask to forward your message to the right person, but will it really happen?
Email Compliance - Regulations for Ethical Outreach
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Email compliance refers to the regulations governing the emailing of business information. This enacts the rules-of-the-road for marketing and sales outreach and generally protects the receivers from unwanted messages.
The Cold Email Checklist: Write Emails That Get Responses
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Most cold emails go wrong for one reason - they waste the time of the potential customer. An email that is too long, too generic, or too focused on what you want to say will not get you the booked appointments.
Cold emailing is one of the ways to chat with potential clients - but only if done right. Many cold emails fail. Why? Because they don’t speak to the recipient’s needs, are too long or too generic.
Communication in sales, marketing, and business in general make use of acronyms and abbreviations. Terms like KPI, ROI, MQL, and SLA can sometimes confuse even experienced professionals, but we're here to clear that up in just a few minutes.