Targeting the decision-makers - who holds the power?
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You could have the best messaging, presentation, and value proposition, but if it lands in the wrong inbox, it’s wasted effort. Yep, you can ask to forward your message to the right person, but will it really happen?
Email Compliance - Regulations for Ethical Outreach
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Email compliance refers to the regulations governing the emailing of business information. This enacts the rules-of-the-road for marketing and sales outreach and generally protects the receivers from unwanted messages.
The Cold Email Checklist: Write Emails That Get Responses
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Most cold emails go wrong for one reason - they waste the time of the potential customer. An email that is too long, too generic, or too focused on what you want to say will not get you the booked appointments.