The Cold Email Checklist: Write Emails That Get Responses
Tag Title | PDF
Most cold emails go wrong for one reason - they waste the time of the potential customer. An email that is too long, too generic, or too focused on what you want to say will not get you the booked appointments. It needs to start the conversation.
Every piece of extra information from the subject to the call to action is what matters in this checklist prepared by DMT Business Development team.
What is a great subject line for a cold email?
A great subject line is: personalized when possible (mention their company or role), relevant and curiosity-inducing, spam-free (avoids words "discount") and compelling enough that you’d open it yourself.
How should I start a cold email?
The opening line should catch their attention, so begin with a problem, question, or insight- not some small talk. It shouldn't be about fluff or flattery - it should be all about them.
What should the body of the email include?
Your email should: use their industry language, highlight numbers, follow a logical flow, be to the point and concise, focus on one clear idea, be low-friction.
How concise should a cold email be?
A total of 50-175 words (300-900 letters), fewest adjectives possible, two questions at the most (if any), without pictures or attachments.
How should I format my cold email?
Include a professional email signature with your name and company. Check readability and delivery before sending. Make sure a 12-year-old could understand your offer. Read it out loud, so every sentence gives something, then it's ready!
Cold emails are conversation starters. Every single one of your sentences should have purpose. Get attention with an eye-catching subject and opening. Talk about a problem. Make it easy to respond. If it feels like a template - it's not ready; if it hurts to read - it’s too complicated.
Download the full checklist now - and go write cold emails that get those replies.
Download the full guide to learn more!
By submitting the form I agree with the Privacy policy