How to Write a P.S. Line for Cold Emails
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The P.S. line in a cold email is a short, final sentence after the main text. It's not actually the close but an opportunity to create a lasting impression, stir curiosity, or offer a more casual tone. In this guide, DMT Business Development will walk through how to write a P.S. line that complements your cold email and leads to a scheduled appointment with potential customers.
What should a good P.S. line look like?
It should feel casual, brief, and engaging - so it can be a note, personal or relevant reference or a call to action. The point is to keep it short, clear, and on point.
How long should a P.S. line be?
A P.S. line should ideally comprise between 1-2 short sentences.
How should a P.S. line set the tone of the email?
It should go with or lessen the tone of the rest of the email. So if that email was formal, you could give something more informal or even just leave it personal in the P.S.
What kind of value can be offered in a P.S. line?
This could include providing resources, insights, or answers to potential questions. Like, sharing a current article, providing a free resource, or referring to a past conversation are great ways to be valuable but not too pushy.
Is a P.S. line impact response rates?
Yes, it can also increase response rates. It instigates the natural use of curiosity, more value, or next action to help push the recipient into easier engagement.
The P.S. line is the small-yet-potent killer of the cold email strategy. Here's how: be casual + keep it short + set the tone + include next steps.
Want to become a professional cold emailer? Download full guide on writing perfect cold email P.S. lines now!
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