How effective SEO & PPC strategies helped us boost Buildmart’s revenue by $182K

Buildmart is an Ottawa-based Canadian company specialized in windows and doors installation. Mostly growing by word of mouth, local referrals and occasional random visitors they didn’t have an effective digital presence, SEO & PPC strategy.

Buildmart wanted to scale their website visitors and inbound registrations. As growth was driven by word of mouth - organic traffic was low-to-non-existent, holding back sales goals and leaving the sales pipeline dry for weeks at a time on multiple occasions. Client tried advertising online on their own, but high competition in their sub-vertical and absence of relevant SEO & PPC experience prevented them from getting any significant results.

SEO to boost organic traffic

• Website audit - fixed tech and UI hiccups, optimized and reduced website loading speed;
• SEO optimization of key landing pages;
• Worked on content strategy and drafted numerous articles, as well as other content pieces - all to refer to relevant search inputs;
• Setting up additional landing pages and registration forms to ensure we collect more registrations;
• Creating company profiles on all relevant listings and boards, as a part of digital strategy.

Launch and optimization of paid advertisement on Google & Facebook Ads.

Launched Google Search Ads to farm local searches that relate to windows & doors in Ottawa, Toronto, etc.;

• Used Google Display Network for remarketing;
• Launched targeted Facebook Lead Ads;
• Implemented look-a-like audiences on Facebook & Customer Match on Google to expand the scope of potential buyers.

SEO

• +250% of organic traffic (2500 to 8700 website impressions per month);
• Top-3 in Google search for all relevant searches;
• Inbound visitor conversion through the website increased from 1.1% to 3.5%.

Google & Facebook Ads

• Around 300 inbound registrations per month generated through ads;
• 3.8X ROI on Google & Facebook ads.