DMT Business Development Helps CDS Excel at Enterprise-Scale Outreach

CDS Global Cloud is a fast-growing multinational company focused on improving global network and cloud storage. Their core services include SD-WAN, IaaS, SASE, and Bare Metal solutions, but their standout service is Dedicated Internet Access (DIA). DIA is designed to help international companies establish faster, more secure, and more reliable connections with their partners in China & Asia, addressing the complex challenges of cross-border connectivity.

DMT Business Development partnered with CDS’s U.S. division to strengthen their outreach and lead generation strategy. CDS offers a broad range of products and services, which requires a tailored and strategic approach. We conducted in-depth market research, developed a clear outreach plan, and launched targeted campaigns focused on scheduling enterprise-level meetings through account-based and personalized marketing strategies.

Our work began by modifying our outreach strategy according to CDS’s business goals, focusing on DIA, IaaS, and Bare Metal solutions. This stage involved detailed customers’ segmentation and message testing to determine the most effective communication strategies. Our teams held regular planning meetings and used shared project management tools to keep campaigns coordinated and adaptive.

• DIA Campaign: We targeted Fortune 5000 companies with more than 5,000 employees, recognizing that larger deals required navigating complex internal decision-making processes. The messaging was clear and took into account the high-level challenges these companies face.
• Bare Metal Solutions: This campaign focused on smaller telecom companies, where the messaging emphasized operational efficiency and cost savings. Their challenges and messages as well differ from those of larger companies. The approach was direct and meaningful. The result was a 30% open rate and 10–15 qualified meetings each month.
• Mirror Hosting Campaign: Aimed at companies needing reliable global hosting, this campaign highlighted the benefits of international connectivity and infrastructure stability. It delivered consistent engagement, with 1–3 appointments per month - an impressive result considering the specialized nature of the service. This campaign gave us useful market insights and helped us improve our future approach.

Despite the complexities of enterprise outreach, DMT successfully delivered measurable results:

Appointment Scheduling: 4 enterprise meetings and 5–7 smaller company meetings scheduled each month, with a peak of 20 meetings in a single month.

Prospect Generation: 2,000 new prospects identified and engaged every month.

Email Campaign Success: Maintained a 99% email deliverability rate and a 25% open rate for enterprise outreach.

LinkedIn Engagement: Achieved an average 20% LinkedIn acceptance rate through targeted outreach and consistent engagement.

• Advanced Search Techniques: Combined Boolean searches with manual research to identify ideal prospects.
• Focus on Key Markets: Targeted companies in major business hubs in China, such as Chengdu-IFS.
• Identifying SASE Needs: Focused on companies showing signs of needing SASE or improved connectivity.
• Bare Metal Opportunities: Identified U.S.-based providers looking to upgrade infrastructure without increasing costs.
• Tailored Messaging: Used the research insights to adjust outreach and target the right decision-makers more effectively.

LinkedIn outreach initially showed slow engagement, but once we refined the messaging and value proposition, performance improved significantly:

• We tested engagement with different job titles and roles to identify those most likely to respond.
• We increased profile activity by liking and resharing relevant content to establish credibility and build trust.
• The refined strategy resulted in a 15–20% connection acceptance rate and a 40% response rate from connected prospects.