How DMT Built a Scalable Outbound Lead Generation Funnel for Constant Content
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12,000+
Targeted prospects
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25%
Increase in discovery calls booked
About Constant Content
Constant Content is a well-established marketplaces for premium, original content. Over the past decade, they have grown into a trusted partner for brands seeking high-quality, SEO-optimized articles, white papers, and product descriptions.
Founded: 2006
Specialization: High-quality, unique, SEO-friendly content for businesses
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Professional ServicesIndustry -
North AmericaHeadquarters -
Appointment SettingCampaign type
Challenges
The copywriting services market has become crowded and hyper-competitive (especially with more and more AI tools appearing), making it challenging to rely solely on inbound marketing to maintain a strong client pipeline. Even more so if you’re trying to land bigger clients.
The core challenge wasn’t service quality - it was quality lead generation and customer acquisition in an oversaturated market.
Constant Content faced:
1) High competition & market saturation
- Over 1,000 competitors offer similar copywriting services.
- Many prospects already had internal content teams or established vendor relationships.
2) Inbound marketing plateau
- SEO and organic leads were generating consistent traffic, but not enough qualified B2B leads.
3) Difficulty identifying high-intent prospects
- Inbound leads included freelancers, small projects, and non-ideal clients.
- They needed B2B clients with consistent, large-scale content needs.
4) Limited outbound infrastructure
- No in-house outbound sales process.
- No dedicated SDR team or prospecting system.
Our Approach
DMT Business Development had to ideate and create an outbound lead generation funnel from scratch - from Ideal Customer Profile development to handling multi-channel outreach through email, LinkedIn, and calls.
- U.S. and Canadian e-commerce brands
- B2B SaaS companies scaling marketing teams
- Digital agencies outsourcing content production
- Got 12,000+ verified prospects
- Get focus on the following decision-makers: Heads of Content, Managing Editors, Marketing Directors
- Enriched data: direct emails, LinkedIn profiles, company size, industry tags
- Find signals such as recent product or marketplace launches
- Cold Email - custom templates per industry and roles, A/B tested subject lines & CTAs (soft, hard); Soft one proved to be the best performing (30% more replies);
- LinkedIn Outreach - created a long personalized sequence: prospect's content engagement > connection request > another content engagement > main message > follow up
- Layered Follow-Up Sequences – reminders for prospects who expressed interest but needed more time > used cold calling to reach out to those leads
- Expanded geography to other English-speaking markets (UK, Australia, New Zealand)
- Tested new industries: SaaS, grocery retail, and software development
- Optimized email subject lines (CTR increase of +18%)
- Adjusted sending times based on recipient time zones
Results
In just the first 90 days, DMT Business Development delivered:
- 12,000+ new targeted prospects
- 40%+ cold email open rate
- 5% positive reply rate (industry average: 1–2%)
- 25% increase in discovery calls booked
- Warm leads in 6+ new industries beyond the original target market
The client’s outbound pipeline is now fully operational and scalable, enabling their sales team to close higher-value, recurring contracts.
- 12,000+new targeted prospects
- 40%open rate
- 5%positive reply rate
- 25%increase in discovery calls booked
Key Takeaways
- Outbound is essential in markets where competition is high and inbound demand is limited.
- A clear ICP and precise targeting drastically improve conversion rates.
- Multi-channel outreach increases engagement and lead conversion potential.
- Continuous A/B testing and ICP refinement are crucial for sustained results.