Cold Calling and Lead Generation strategy for the Consulting Company with 10 Appointments a Week

Addressing the growing technology talent shortage in North America, our client helps start-ups and scale-ups by relocating technology professionals with US visa challenges to Canada.

The company provides consulting & technical services and secures Canadian work visas in six to eight weeks and permanent residency within a year. With access to top-tier global talent, their team works with the US and Canadian clients. The company manages all administrative processes, including immigration support, payrolls, tax, legal, resettlement services, HR, and accounting.

Our client needed to prepare a multichannel lead generation campaign to contact approximately 6,000 individuals every month. Initially, their team had two main priorities:

-The first one was assisting “about-to-graduate” students connect with potential employers or helping them with their current employers in retaining these students.

-The second one was conducting B2B outreach (through email and cold calling) to employers, approaching this from a different angle to explore potential opportunities.

To achieve the goals, our client was looking for a calling and lead generation agency that could follow a fast-paced approach without compromising on quality or risking brand reputation.

Onboarding:

The DMT team to join our client included - two Calling Agents, an SDR, a Project Manager, a Research Specialist, a Content Writer, and a Tech Specialist. After the initial strategy was aligned and confirmed, we started working on the deliverables.

Ramp up period was a bit of a challenge for the content team as we had to prepare a wide array of content for different channels and adjust as we progressed. Taking into account the fact we had to start really quickly to address seasonality and had to launch both email and calling channels simultaneously.

We started working on our tech setup before the official project launch to make sure everything would work smoothly deliverability-wise. The first appointment was generated within 48 hours of the first message going out, and we reached 300 individuals contacted per day within five business days, starting from 100-130 per day, without any spam, deliverability, or reputation issues.

Ongoing Project:

As we met our outreach goals in terms of volume, we started generating 10-15 appointments per week, achieving a ±0.8% conversion rate to appointment, surpassing the client’s expectation of ±0.5%. Given that we reached out to both companies and students (who are not typically business people), we had to create a separate step to remind them of meetings. Initially, we had a 50% no-show rate, which we decreased to 25% by week two and 15% by week three. Starting in week two, we involved the research team in enrichment, and by week three, they helped generate contacts from scratch.

Also, a couple of A/B tests allowed us to define the best performing sequence. A chain of messages starting with phone call > voicemail (optional) > SMS > email > LinkedIn works the best due to the nature of our client’s offering and target audience.

Addressing Challenges:

We prepared VoIP system and aligned on the Calling Agents workflow on how they hand off the leads. Processing 300 prospects a day required each Calling Agent to engage with at least ±150 individuals daily, which was possible with Nectar Desk’s (VoIP we used) support and our seasoned SDR team.

We assigned both US-based and offshore talent to ensure schedule coverage and the involvement of seasoned professionals. In time adding the research team on board to validate and enrich leads and existing databases - making sure we hit the right target audience.

Our dynamic onboarding and a fast-paced campaigns setup allowed our team to reach:

✅ 8/10 appointments ended up as closed deals.

✅ 8/10 appointments were scheduled through the phone outreach (Сall, VM, SMS).

✅ Reaching out to students proved highly effective, accounting for 50% of successful conversions.

✅ The targeted, industry-specific messaging approach led to 42 appointments in a month, averaging 10 appointments per week, with an impressive 15% reply rate.