Expanding Global Reach with Multilingual B2B Outreach

Our client is a global leader in Conversational AI, AI agents, and customer engagement solutions - with more than 50,000 brands as active users. Their platform powers billions of messages each month through WhatsApp, Instagram, and SMS.

They help enterprises scale with:

• AI-powered chatbots for automated customer support
• Multichannel campaign automation
• Advanced analytics for personalized customer engagement

The client’s goal was to expand into Brazil, Mexico, South Africa, Saudi Arabia, and the UAE - all through the outbound outreach and new lead generation tactics.

Their challenges included:

1) Market Specifics

Each region had unique languages, cultural expectations, and business practices, making it difficult to run a one-size-fits-all strategy.

2) Reaching the Right Decision-Makers

Identifying and connecting with C-level executives and department heads in enterprise and mid-market organizations was a significant barrier due to regional gatekeeping.

3) Enterprise Targeting at Scale

Expanding beyond SMBs required strategic segmentation to reach roles like Chief Digital Officers, Heads of Customer Experience, and Innovation Leads, which differ across industries and countries.

DMT Business Development joined the client’s internal biz-dev team as an external unit. Our team started implementing a localized, multi-channel outreach strategy for each of the markets available.

Traditional lead generation and outreach tactics- like narrow segmentation, heavy reliance on signals, and personalized campaigns -weren’t enough given the markets we were about to target.

So our solution also included:

The campaigns delivered the following results:

• ~25 qualified meetings booked per month across all five target regions
• 30+ new Sales-Qualified Leads (SQLs) monthly, including enterprise executives and mid-market decision-makers
• 3,000 calls made each month
• Pipeline expansion in industries such as finance, telecom, and retail
• Improved response and conversion rates due to localized messaging and channel optimization

This project empowered the client to:

• Establish a sustainable presence in five key international markets
• Build direct connections with enterprise-level decision-makers
• Accelerate global market penetration despite cultural and linguistic barriers
• Develop a repeatable outbound framework to support future expansions

• Localization is critical: native-language outreach dramatically increases engagement.
• Multi-channel strategies outperform single-channel campaigns in complex international markets.
• Enterprise targeting requires layered segmentation across industries, roles, and regions.