DMT Business Development Helps DSQ Technology Drive High-Quality Lead Generation in the Waste Management Sector

DSQ Technology LLC (Discovery Software) is an advanced automated platform built for waste and recycling managers and brokers. It extracts valuable insights from data often locked in invoices, contracts, sensors, and other disconnected data sources.

By aggregating this information and applying machine learning and data analytics, Discovery empowers businesses to make faster, more informed operational decisions - ultimately reducing costs, improving efficiency, and supporting sustainability initiatives.

With the global waste management market projected to reach $2.5 trillion by 2030, competition in this sector is intensifying. DSQ aimed to get ahead by targeting highly specific market segments for two separate products:

1. Discovery Platform – targeting waste management companies that handle bill auditing.
2. Pioneer Platform – targeting compactor monitor installers likely to benefit from real-time equipment monitoring solutions.

DSQ Technology LLC required highly targeted lead data in a narrow, specialized industry - with separate campaigns for two distinct products. They partnered with DMT Business Development to research, verify, and deliver accurate leads, each meeting strict geographical and operational criteria.

The project’s core objective: generate precise, verified leads that convert into valuable sales opportunities.

From DSQ’s perspective, finding the right leads wasn’t just about identifying companies - it was about locating decision-ready organizations in a niche industry, across multiple product lines, while adhering to strict geographical limits.

Onboarding Stage - Aligning Strategy

Our team began with in-depth onboarding sessions with DSQ’s leadership to define:

• Target company profiles
• Geographic boundaries
• Must-have data fields
• Preferred research platforms and tools

We also set up weekly progress meetings to ensure alignment and real-time feedback. A test batch of leads for the initial niche target was delivered, reviewed, and approved before scaling up.

Main Stage - Targeted Multi-Segment Research

We first focused on bill auditing waste management companies, refining the search criteria with each feedback cycle. Once initial targets were validated, we expanded outreach to include:

• Medical waste disposal companies
• Hazardous waste disposal companies
• Compactor monitor installers

Throughout the process, our research team iteratively tested and adjusted keywords, filters, and search strategies to improve accuracy. This adaptive approach ensured that even with two simultaneous searches for two products, quality remained high.

According to a MarketsandMarkets study, accurate targeting in niche B2B industries can improve conversion rates by up to 45% - underscoring the importance of our precision-first approach.

The collaboration resulted in a steady stream of high-quality leads, keeping DSQ’s sales pipeline active and healthy:

• 2,200 verified leads delivered
• 800 companies identified and segmented by niche
• 100% manual verification to ensure contact accuracy
• Lead targeting that directly aligned with product-market fit

• Niche Segmentation Matters: By focusing on highly specific sub-industries, DSQ was able to approach prospects with tailored messaging.

• Iterative Research Delivers Better ROI: Regular feedback loops ensured constant improvement in data quality.

• Geographic Precision Enhances Relevance: Limiting outreach to relevant regions prevented wasted effort and increased engagement rates.