Website Development and Full Online Booking System Setup for Element Barbershop

Element Barbershop is a branch of barbershops in Buffalo Grove, IL, the US. Element Barbershop provides professional men’s grooming services, including haircuts, beard care, and styling. They focus on delivering high-quality service with a personalized approach for each client.

The client needed to develop a website that would help them drive new customers and convert the new incoming leads into clients. Also, in the meantime, increasing the general local web presence. The second part of the request involved selecting and configuring an online booking system. Potential clients needed the ability to book appointments not just by phone, but also through an integrated online system on the website. This system was intended to reduce the workload on the staff and increase the number of bookings through automation.

The DMT Business Development Corp. team kicked off the project by creating the website fundamentals. Once the concepts were approved, we moved on to building out the core content.

After a few weeks, our team delivered a fully responsive website that looks and performs beautifully on all devices. We focused on a minimalist, modern design to make it easy for clients to find the information or services they need. While building each page, we also took care of basic SEO setup and aligned the content with the client’s marketing goals.

We also built the online booking system from the ground up, allowing users to select their preferred appointment date and time without the need to call - a feature surprisingly absent among many local competitors. The system integrates seamlessly into the site, providing a smooth and efficient scheduling experience.​

On top of that, the system automatically sends appointment reminders to clients a few hours before their visit - with flexible timing options - which helps cut down on no-shows. It also gives the business owner easy access to analytics and staff management tools. Plus, it supports building a personalized mobile app for the business, which we went ahead and implemented as well.

After launching the new website and booking system, Element Barbershop saw some great improvements:

• More online bookings – Clients quickly embraced the new system, booking appointments through the website instead of calling. This reduced phone traffic and made scheduling more convenient.
• Higher customer satisfaction – The flexibility to choose their own time slots gave clients a better overall experience.
• Lighter staff workload – With bookings handled automatically, staff had more time to focus on other important tasks.
• Stronger client engagement – Automated reminders helped reduce missed appointments and kept clients more engaged.