DMT Drives Consistent Quality Leads for Logistaas

Logistaas, a leading provider of digital transportation management systems (TMS), is at the forefront of global freight forwarding digitization. Focused on streamlining operations and supporting scalable growth - especially in sea transportation - Logistaas partnered with DMT to build a strong outbound outreach channel and drive their tech-driven supply chain vision forward.

DMT Business Development helped Logistaas to build an effective outbound outreach and lead generation strategy - with a primary focus on Email, LinkedIn, and Cold Calling campaigns globally. Targeting a diverse international market, ranging from small businesses to enterprise-scale companies, the team overcame language barriers by creating multi-lingual templates. This effort resulted in a consistent monthly appointment booking accomplishment within the first quarter.

Project Commencement and Strategy

The project kicked off with a client product demo, providing DMT with a deeper understanding of Logistaas' offerings. After that, our team came up with relevant outreach and lead generation strategies to start from.

Tech setup and content preparation were launched, and the team engaged in weekly sync-up calls to stay aligned with the clients' team and our vision on how to make lead gen effective. Initial outreach in Europe brought positive results, prompting the addition of referral campaigns (and other approaches) and expansion into Latin America and the Middle East. Turning into a significant increase in appointment rates since the team already knew what to scale based on Europe’s market outcomes.

The team used a multichannel outreach strategy combined with role-based segmentation to ensure each prospect was contacted through their preferred channel and received messaging tailored to their specific role. For example, operations professionals received emails focused on their day-to-day challenges and how Logistaas could help streamline workflows, while supply chain decision-makers got messaging that spoke directly to their strategic needs and pain points.

Refinement of Target Audience

As the outreach progressed, the team developed a more advanced segmentation system - expanding the number of roles targeted and crafting tailored messages for each. This allowed Logistaas to reach a broader audience while ensuring the messaging stayed highly relevant, ultimately attracting leads who would benefit most from the solution.

The research process was also refined to focus more precisely on lead profiles that had previously shown strong engagement, helping prioritize prospects who were more likely to convert.

Over a quarter, DMT Business Development managed to generate:

• A total of 39 scheduled appointments
• Email campaigns boasted a high open rate of approximately 50%
• A response rate ranging from 8-9%
• Targeting 5 geos at a time