Doubling Growth Through Outbound Outreach: How DMT Supercharged Mecka’s Sales Pipeline

Mecka is a fast-growing provider of cloud-based business management tools built specifically for product and service companies. Their platform enables users to create and manage catalogs, optimize online sales, and gain market insights through automation and integration. A standout feature of Mecka’s offering is its free eBay store management and page creation service, tailored for merchants seeking a simplified, streamlined selling experience.

As Mecka gained traction in the online retail tech space, they hit a growth ceiling. Their internal team was stretched, and they lacked the bandwidth to handle pre-deal activities like targeted lead generation, prospect qualification, and CRM management.

They needed a partner to:

• Uncover niche opportunities within fragmented marketplaces like eBay and Amazon
• Qualify leads through manual outreach and direct conversations
• Manage a CRM that could scale with rapid growth
• Deliver all of this through personalized, multichannel outreach without sacrificing quality

DMT team was assigned to address those challenges, mostly through outbound and lead generation strategies.

From day one, our approach went far beyond traditional lead generation. DMT team was introduced to Mecka’s sales process, building systems, and strategies - all to set up the outreach flow from the ground up. We started by creating the initial strategy and starting the market research.

By combining niche targeting, multichannel outreach, and CRM infrastructure development, DMT delivered much more than leads—we built a repeatable, scalable revenue funnel for Mecka.

Highlights:

✅ 15+ qualified appointments booked per month

✅ 50+ qualification calls conducted monthly

✅ 70%+ response rate across all channels

✅ 1,000 unique prospects identified in Q1 alone, each contacted via direct phone outreach

✅ Directly contributed to doubling Mecka’s active client base