Email + LinkedIn cold outreach delivers 70+ SQLs for IT staffing agency

International enterprise IT staffing and Software Development company, HQed in California, employing more than 10,000 individuals across North America, Europe and APAC. Offering a wide array of services, including but not limited to IT staffing/outsourcing, cloud development, cybersecurity, IT consulting, technical support, data analytics, and AI & machine learning.

Our client struggled to leverage their already existing strong presence & expertise on the market to grow their staffing division of business. While relatively insignificant for the company as a whole, this was a major challenge for Regional Directors and those tasked with growing the staffing branch of the company.

In this case, we did have a lot to build upon. Yet, having great success with conventional software development, cybersec and AI directions - they were mostly overlooking staffing as a potential revenue stream and it mostly grew by word of mouth and a few inbound requests that came through the website. Cold outreach wasn’t working out well and this is where DMT Corp was able to help.

Thanks to our industry insights, deliverability practices and, more importantly - prior expertise in staffing landscape we were able to craft messaging tailored around prospect’s currently relevant staffing needs. Overconfidence in other areas caused our client to go for a way more direct and generic approach prior to this.

By leveraging the manual lead research process we were able to scan through job boards, LinkedIn posts, press releases, events and other relevant activities to unveil those severely struggling right now and find personalization points to use for the outreach.

Moreover, we suggest reaching out to the competition to see if partnership opportunities might be on the table. Turns out they were - around 50% of leads we delivered came from competing organizations that lacked expertise, flexibility and were hesitating to make new hires directly in the unstable environment.

Our human-driven automation process helped deliver a quality approach on a high scale. Hence, skyrocketing from 2-3 opportunities generated per quarter to 5-10 in the first quarter of our partnership and 15+ for the 3 upcoming consecutive quarters.

• 70+ SQLs delivered in the form of appointments with already interested individuals from SaaS, Manufacturing & software development industry, all ranging from SMBs to Corporate segments in terms of size.
• 50% of partnership SQLs converted to closed-won long-term deals
• 30% of conventional staffing SQLs from SaaS and Manufacturing converted closed-won deals, both long-term as well as project-oriented ones.

After the year of partnership, we helped our client establish the process in-house, leveraging our insights in terms of best outreach practices, deliverability, content & strategy approaches. They keep up steady and sustainable growth for the now already developed branch of an already strong business.