DMT Helps Nectar Desk Build Outbound Funnel from Scratch

Nectar Desk is a Canadian SaaS company offering a cloud-based call center solution and VoIP service for both B2B and B2C businesses. Key features include IVR, Auto Dialer, SMS/Email Channels, analytics and stats, Task Management, and more.

Building an in-house sales team is a high priority for any newly established software company—but doing so takes considerable time and investment. Creating a well-structured sales department from the ground up involves hiring, training, strategy development, and implementation. For fast-moving companies, hiring a professional, ready-made sales team can save both time and capital.

Faced with a limited budget and an urgent need to kickstart sales operations, Nectar Desk partnered with DMT Business Development to launch its outbound efforts and eventually scale its internal sales development team.

Lead Generation

DMT Business Development began by researching the call center industry and defining Nectar Desk’s Ideal Customer Profiles. Our lead generation specialists initially focused on targeting users of integration tools and competitors.

Prospects were segmented across various attributes—industry, company size, region, phone number, business model, integration types—to create campaigns with higher personalization and relevance.

To avoid spam filters and ensure quality, all leads were generated manually, with a strong emphasis on decision-makers most likely to benefit from Nectar Desk’s offering.

Sales Outreach

After building a qualified lead database, our outreach began. Separate domains were set up for SDRs and sales executives to maintain deliverability. Our team crafted multiple email sequences targeting CRM-integrated users and competitor clients.

The results were:

✅ 75% email open rate

✅ 25% response rate

SDRs managed the full cadence across email, LinkedIn, and SMS, carefully tracking metrics like positive/negative replies, click-through rates, and engagement trends. We continuously adjusted our targeting and messaging to tap into new industry verticals (e.g., courier services, answering services) and regions (Europe, Australia), while North America remained the most responsive market.

Content Writing

DMT’s content team created fully customized, channel-specific messaging across email, LinkedIn, and SMS. We conducted ongoing A/B testing and deliverability monitoring to ensure maximum impact. Template optimization and message refinement helped boost both engagement and conversions.

Sales Execution

Our Sales Executive immersed herself in the platform to confidently deliver demos and handle both inbound and outbound sales activities. She stayed in sync with support and customer success teams to keep messaging aligned with platform updates.

Key responsibilities included campaign oversight, messaging strategy, demo execution, lead nurturing, CRM management, and weekly performance analysis. On average:

📞 15 outbound demos/month

💼 40 inbound demos/month

“I’m happy about what DMT team does for Nectar Desk. They are handling an important part of our processes and doing a great job. They are result-oriented and minimized the learning curve—which is the main reason I’ve worked with them for almost 3 years.”

– Jignesh Chauhan, CEO at Nectar Desk

🚀 Global Market Coverage:

We generated leads across 60+ industries in North America, Australia, Western Europe, South America, and India.

📊 Lead Generation Output:

45,000 targeted leads

22,000 unique accounts

📈 Inbound Sales Success:

40 inbound demos/month

80% inbound conversion rate

📅 Outbound Sales Efficiency:

20 qualified appointments/month

70% conversion rate from appointment to deal

🎯 Sustainable Growth:

With sales operations firmly established, Nectar Desk scaled their internal sales capacity, strengthened inbound-outbound synergy, and continues to drive growth with a proven sales engine.