Expanding Nextmv’s Market Reach with Target Lead Research

Nextmv is a pioneering DecisionOps platform that empowers optimization and AI teams to streamline deployment, testing, CI/CD workflows, collaboration, and decision model management.

With backing from FirstMark Capital and Y Combinator, Nextmv serves a global customer base spanning multiple industries - from logistics and retail to on-demand delivery. Their mission: enable developers to rapidly design, scale, and deploy custom decision services.

As an innovative platform serving multiple industries, Nextmv faced three critical challenges:

1) Defining a Clear Ideal Customer Profile (ICP)

With use cases ranging from route optimization to supply chain decision-making, pinpointing the most profitable and accessible market segment was difficult. Nextmv’s value proposition was relevant across many niches, but broad targeting risked be too generic to be relevant.

2) Scaling Lead Generation Across Industries

Nextmv wanted to expand its market presence in logistics, retail, and delivery sectors - but lacked the in-house capacity to conduct deep market and lead research at scale, while also being able to find relevant signals to make the outreach more precise.

3) Prioritizing the Right Decision-Makers

Identifying who within a company holds purchasing influence for DecisionOps tools is complex - job titles vary widely between industries, from Operations Managers to AI Engineering Leads.

DMT Business Development team joined the outbound team and was focused on designing research and signal identification strategies to help Nextmv quickly find, validate, and eventually reach out to the relevant prospects.

We started with a couple of steps:

Our partnership delivered:

• 2,500+ Highly Qualified Leads a month - verified contacts across multiple geographies and industries.
• Market Segmentation Reports - enabling Nextmv to tailor outreach messaging per industry vertical and company types.
• Shortened Sales Cycle - by providing sales teams with ready-to-use, segmented lead lists, they decreased lead-to-deal time by 23%.

This project equipped Nextmv with actionable market intelligence and a scalable lead acquisition framework. The database became the foundation for targeted email campaigns, outbound calls, and strategic account-based marketing efforts-ultimately increasing the client’s pipeline opportunities and sales velocity.

• Niche ICP clarity drives better engagement and higher conversion rates.
• Adaptive research strategies outperform static targeting in dynamic markets.
• Multi-industry prospect mapping enables tech companies to penetrate diverse verticals without losing strategic focus.