DMT Builds a High-Converting Outbound Sales Strategy for a Niche Web Development & UI/UX Design Agency

The client is a web development and UI/UX design agency focused on supporting DataTech and FinTech-related businesses. Their mission is to help businesses build high-converting websites, while also focusing on optimizing UI/UX for existing products and supporting MVP development for new projects.

Prior to working with DMT Business Development, the agency faced a decline in lead flow. Their traditional acquisition channels—such as inbound marketing, referrals, and freelance platforms like Upwork—had slowed significantly and become unreliable in terms of lead generation. Their team wanted to build an alternative funnel - a scalable outbound sales channel to drive qualified appointments in a narrow and competitive niche.

To get things up and running, the DMT team began by developing a clear strategy and laying the groundwork before launching the project. Since the primary goal was to generate leads through outbound efforts, we focused on implementing a full-cycle outbound strategy and more - divided into a couple of steps:

Step 1: Foundation Setup

DMT Team built a complete outbound infrastructure and optimized the tech stack - email and LinkedIn tools, research tools, data verification tools, and all the sources required to get the right data.

Since the outreach sequence included multiple touchpoints across different channels, we had to be strategic about the tools we used to keep everything synchronized and ensure the outreach felt natural. Smartlead, Instantly, or Woodpecker are usually our preferred email tools - but in this case, Lemlist was the perfect option since it allows you to combine email and LinkedIn touchpoints in a single sequence.

Step 2: Content Generation

Our team created industry-specific or data-driven email templates, tailored to roles like CTOs, COOs, Marketing and Product Leads etc - focusing on their pain points and a relevant value proposition to make the message resonate.

For example, startups planning to launch a new MVP—identified during our research phase—received messaging tailored around building UX/UI design for new product launches. In another approach, we monitored user feedback across the web to find FinTech and DataTech companies with complaints about poor UX/UI. We then reached out to those companies directly, highlighting the specific problem and how we could help fix it. Meanwhile, SMBs that needed to launch a brand new website for the new product - received entirely different messaging, focused on their unique needs and goals.

We also implemented several alternative content variations to run A/B test campaigns. The goal was to identify which trigger words, pain points, subject lines, and messaging angles captured the most attention and converted email opens into positive replies more effectively.

Step 3: Dual-Industry Targeting

The team ran parallel campaigns targeting FinTech and DataTech verticals to compare market responsiveness for both UX/UI and web design services.

So eventually, we split the campaign's strategy and planning into a couple of segments: a. Industry-related campaigns > b. Company type-related campaigns > c. Role-related campaigns

All done to find the sweet spot as fast as possible.

Step 4: Performance Optimization

Throughout the campaign, we focused heavily on monitoring key performance metrics optimizing our campaigns, and approach to maximize results:

By segmenting our outreach and running A/B tests on subject lines, messaging, and content formats, we identified the formula that consistently delivered an email open rate of over 50% — well above industry benchmarks.

On LinkedIn, our personalized connection requests and crafted follow-up sequences led to 20%+ acceptance rate for connection requests, along with a 10% response rate—demonstrating high-level of engagement in a highly competitive B2B space.

Step 5: Expanding Lead Generation

To expand the pipeline without compromising quality, the team added additional segmentation based on AI Signals and Buying Intent triggers we researched. For example, we generated startup accelerator prospects list (e.g., companies who are freshly listed on Y Combinator, Seedcamp, MassChallenge etc.) to write personalized messages based on their company profiles.

This strategy alone generated an additional 10 high-quality appointments in one quarter, many with startup founders and product teams actively seeking development partners.

✅ 20 qualified appointments booked in a single quarter

✅ 6,000+ high-fit contacts generated and segmented by vertical, role, and company stage

✅ 50%+ email open rates, with consistent engagement across FinTech and DataTech segments

✅ Cut the sales cycle by 1.3 months on average for the SQL leads.

By combining personalized, segment-specific messaging with smart lead sourcing and performance-driven campaign execution, DMT helped the client establish a dependable outbound sales pipeline—bringing predictability and scale to an otherwise niche and competitive market.