Expanding into Europe: How DMT Helped Yodeck Build a Winning Channel Sales Funnel

Yodeck is a cloud-based digital signage platform aimed to help businesses of any size manage and monitor multiple screens from only one central dashboard. It’s main task is to simplify the process of creating, scheduling, and displaying content in a professional and budget-friendly way through an online interface. Yodeck actively collaborates with both customers and partners, with a strong focus on building long-lasting partnerships as part of its growth strategy.

With a large team already operating in the US, Yodeck aimed to expand its presence in the European market by building a network of strategic partners. That’s where DMT Business Development stepped in. The goal was to identify and connect with the right partners, setting up high-quality meetings to help Yodeck’s sales team meet their growth targets.

The project began with in-depth market research to define target segments. After the strategy approval (especially content and lead generation peculiarities), the DMT team launched the campaign, focusing on AV integrators through both email and LinkedIn outreach.

After testing different email sequences, the team refined the messaging based on performance data and chose the most effective approach for the campaign. Open rates quickly hit 60%, leading to an average of 3–4 partner meetings per week. However, LinkedIn outreach needed further optimization and improvement.

To improve results, the DMT team kept working and experimenting and in a month decided to broaden the target market to include IT system integrators and marketing agencies, where digital signage is commonly used.

This required a shift to more manual research to accurately identify relevant partners. The team also expanded the outreach to non-English speaking countries, adapting the messaging to fit different markets. Combining email, LinkedIn, and cold calling allowed DMT to maximize engagement and reach.

Over the course of the project, DMT Business Development achieved:

• 3–4 meetings with pre-qualified partners each week
• Average open rates between 60–70%
• Response rates of 10–15%
• 18 partner meetings scheduled per month